Alex Baldwin joined the PGA TOUR in 2017 as Vice President of Corporate Partnerships. In this role, Baldwin is responsible for co-leading the Marketing Partnership team and overseeing key partner account teams including Morgan Stanley, Citi, Rolex and United Airlines among others. She is also spearheading new priority partner initiatives at the TOUR focused on Diversity & Inclusion as well as a B2B program.
Prior to joining the PGA TOUR, Alex was a corporate consulting executive at CAA Sports, working with major brands on their strategy and activation plans in sports and entertainment. Most recently at CAA, she worked on the Waste Management account and the Waste Management Phoenix Open as well as Synchrony Financial and their sponsorship launch in music and film festivals (KAABOO and Bentonville Film Festival) as well as their national series and title sponsorship programs with the Rock n Roll Marathon Series focusing on active lifestyle.
Over the past 25 years, she has built a career in the sports industry working on events and athlete representation before shifting to focus on brands and corporate consulting.
Her career began in 1992 as an intern at IMG, where she went on to represent a slate of golfers that included Suzann Pettersen, Karrie Webb, Brad Faxon and Carlos Franco. After 10 years at IMG, Baldwin joined Fenway Sports Management, where she worked with golf consulting clients and drove sales efforts around select golf properties, including the Deutsche Bank Championship.
Alex graduated from Bates College with a degree in Political Science. She resides in Ponte Vedra Beach, FL with her husband Eric and two children, Olivia and Max.