Green Bay Packers
Vice President of Marketing and Fan Engagement
AT A GLANCE:
• Joined the Packers organization as vice president of marketing and fan engagement on May 12, 2014.
• Has 23 years of experience in professional sports, entertainment and venues, including eight years with the Baltimore Ravens as vice president of marketing.
• Other pro sports experience includes the NHL’s Florida Panthers and AEG, marketing the NBA’s Los Angeles Lakers, as well as the Staples Center, Kodak Theatre and The Forum.
Gabrielle Dow, possessor of 23 years of diverse experience across professional sports, entertainment and venues, is in her fourth year as the Packers’ vice president of marketing and fan engagement.
Dow, who was named to the position on May 12, 2014, oversees the Packers’ retail operations, digital and broadcast, marketing, brand engagement, research and analytics, and game presentation.
In her three years with the Packers, Dow and her team have enhanced the gameday experience with a variety of new elements in Lambeau Field, including the use of pyrotechnics and a revamped music selection, along with “Get Loud Lambeau,” a fan-engagement campaign that encourages game attendees to support and energize the players and coaches. Dow also introduced a new fan-spirit initiative, “Green and Gold Friday,” enhancing the fan tradition of wearing Packers colors and gear to work, school and in the community each Friday to ramp up support and enthusiasm for the team.
“Gabrielle has been a great addition to the Packers,” Packers President/CEO Mark Murphy said. “Her experience and new initiatives have been excellent for the organization and our fans. She’s had an immediate impact in revenue areas, including the Packers Pro Shop. We look forward to her continued work in enhancing the connection with our fans and in their experience following and supporting the team.”
Dow joined the Packers from the Baltimore Ravens, where she had served as vice president of marketing for eight years, a position in which she oversaw the team’s marketing, promotions, sponsor activations, brand management, game entertainment and fan-affinity efforts. With the Ravens, Dow created successful fan initiatives such as “Purple,” a first-ever female fan club that has grown to 25,000 members, and launched the Ravens’ own “Purple Friday” campaign, creating an engaging Baltimore tradition that kids and fans of all ages participate in every Friday during the football season.
Dow’s other professional sports experience includes two years (2003-05) with the NHL’s Florida Panthers, where she directed the marketing of hockey, concerts and family entertainment, and four years (1999-2002) with AEG, marketing the NBA’s Los Angeles Lakers, as well as the Staples Center, Kodak Theatre and The Forum.
The 45-year-old Dow was honored as one of Maryland’s Top 100 Women by the Maryland Daily Record in recognition of her professional accomplishments, community leadership and commitment to mentoring. Additionally, in March 2014 she received an Executive Management Award by SmartCEO, an award that honors executives who have gone above and beyond to support and lead their organizations.
Dow also teaches a sports marketing and innovation MBA course to graduate students at St. Norbert College in nearby De Pere, Wis.
Born Oct. 18, 1971, in San Francisco, Dow earned her bachelor’s, MBA and law degrees from the University of Oregon. She and her husband, Jeff, a Port Washington, Wis., native, have maintained strong ties to Wisconsin, as Jeff’s parents live in Port Washington and his extended family runs a dairy farm in Lomira, Wis. The couple has a daughter, Danielle, 12, and a son, Jackson, 8.