Meet Fellow Innovators & Influencers

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Eric Johnson

Executive Vice President, Multimedia Sales for ESPN Customer Marketing and Sales

Liesl Holtz

Global Women's Sports Marketing Manager at Oakley

Danielle Summers

Senior Business Operations Coordinator, ESPN

Ashley Smeltzer

Athlete Marketing Coordinator at Red Bull North America

Rob King

Senior Vice President, Editorial for ESPN Digital and Print Media

Dr. Henry Friedman

Co-Director, Collegiate Athlete Premedical Experience (CAPE) Deputy Director, The Preston Robert Tisch Brain Tumor Center at Duke

Kerry D. Chandler

Executive Vice President, Human Resources National Basketball Association

Sarah Spain

Columnist, espnW SportsCenter Anchor, Chicago's ESPN 1000 Reporter, ESPNChicago.com

Adam Silver

Deputy Commissioner and Chief Operating Officer National Basketball Association

Kathleen DeBoer

Executive Director of the American Volleyball Coaches Association (AVCA)

Kathleen Behrens

Executive Vice President, Social Responsibility & Player Programs National Basketball Association

Tonya Cornileus Ph.D.

VICE PRESIDENT, LEARNING & ORGANIZATIONAL DEVELOPMENT

Dara Pettinelli

managing editor of Disney Interactive Media Group

Christine Godleski

Chief Operating Officer of the Women's National Basketball Association

Kristy Scrymgeour

Chief Executive Officer for Velocio Events

John Lisko

Executive Communication Director Saatchi & Saatchi

Christine Driessen

Executive Vice President and Chief Financial Officer, ESPN

Carol Stiff

VICE PRESIDENT, PROGRAMMING & ACQUISITIONS

laurie orlando

Senior Vice President, Talent Development & Planning

Ann Meyers Drysdale

Vice President, Phoenix Mercury Vice President, Phoenix Suns

Summer Sanders

Olympic Swimmer and Television Personality

Ed Erhardt

President, ESPN Global Customer Marketing and Sales

Judith Sweet

Co-Director, Alliance of Women Coaches NCAA Senior Vice President, Retired UC San Diego, Director of Athletics Emerita

Jemele Hill

Columnist and Television Personality for ESPN

Russell Wolff

EXECUTIVE VICE PRESIDENT AND MANAGING DIRECTOR ESPN INTERNATIONAL

Lori LeBas

SVP Bus Ops, Sales and Marketing at ESPN

Susan Cohig

Senior Vice President, Integrated Marketing National Hockey League

Lauren Stevenson

Senior Director of National Accounts, Disney and ESPN Media Networks.

Joanna Rice

Director of Finance & Strategy for ESPN Publishing, Licensing & espnW

Caroline Andrew

Vice President of Mfa Marketing and Communications

Natara Holloway

Vice President of Retail Development in the Consumer Products department of the NFL

Sue Hovey

Former VP and Executive Editor, ESPN The Magazine

Holly Campbell

Vice President, Marketing Communications for Enterprise Holdings

Sara Gotfredson

Sr. Director, ESPN Customer Marketing & Sales

Alicia McConnell

Director of Training Sites and Community Partnerships for the United States Olympic Committee

Mary Wittenberg

NYRR President and CEO Race Director of the ING New York City Marathon

Stacey Allaster

Chairman and CEO of the Women’s Tennis Association

Laura Suchoski

Associate Manager of Social Media, espnW

Dr. Richard E. Lapchick

Endowed Chair and Director, DeVos Sports Business Management Program

Chris LaPlaca

SENIOR VICE PRESIDENT, CORPORATE COMMUNICATIONS

Jill Kinney

Marketing/Branded Entertainment at Gatorade

Ashley Koff, RD

Celebrity Dietitian, Author, Health and Lifestyle Contributor

Lindsay Amstutz

Vice President of Marketing for FOX Sports Regional Sports Networks

Julie McGlone

Coordinating Producer for the Creative Content Unit in ESPN's Production Department

Therese Steiner

President and Founder of Therese Steiner Consulting

Lisa Baird

Chief Marketing Officer of the United States Olympic Committee

Marie Donoghue

Sr VP Global Strategy, Business Development and Business Affairs, ESPN

John Skipper

President, ESPN, Inc. Co-Chairman, Disney Media Networks

Alana Nichols

Paralymic Athlete, Wheelchair Basketball

Hilary Shaev

Vice President, Marketing WNBA, NBA Development League

Andrea Berry

SENIOR VICE PRESIDENT MEDIA SERVICES FOX NETWORKS ENGINEERING AND OPERATIONS

Julie Foudy

Founder, Julie Foudy Sports Leadership Academy, Television Analyst and Reporter for ABC/ESPN

Kerin Hempel

Leads the Strategy & Planning department at New York Road Runners (NYRR)

Adam Deutsch

Sr. Director of Product Development for Global X Games, ESPN

Kim McFadden

Vice President of Human Resources for the NFL

Lee Satterfield

Deputy Assistant Secretary of State for Professional and Cultural Exchanges

Andrea Fairchild

Global Vice President of Sports Nutrition for Gatorade

Mary O'Connor

Vice President of Olympic Marketing and Global Platforms for Omnicom’s The Marketing Arm (TMA)

Val Ackerman

Former President, WNBA U.S. Representative, International Basketball Federation

John Kosner

EXECUTIVE VICE PRESIDENT AND GENERAL MANAGER, DIGITAL & PRINT MEDIA

Rosa Gatti

Senior Vice President, Communications Counsel and Corporate Outreach, ESPN

Talley Sergent

Director of Strategic Initiatives U.S. Department of State

James Parker

Director of Operations for the Amateur Athletic Union

Kathryn Olson

Chief Executive Officer of the Women's Sports Foundation

Carmelita Jeter

THREE-TIME OLYMPIC MEDALIST TRACK & FIELD WORLD CHAMPION FASTEST WOMAN IN THE WORLD

Shamila Kohestani

Former Captain of the Afghan women’s national soccer team

Sheryl Swoopes

Six time WNBA All Star and Three Time Defensive Player of the Year

John Walsh

EXECUTIVE VICE PRESIDENT AND EXECUTIVE EDITOR ESPN

Donald McPherson

Activist, Educator, Feminist, Entrepreneur College Football Hall of Famer

Ashley McCullough

Chief Communications Officer for Velocio Events

Carolyn Feinstein

Senior Vice President, Global Acquisition Marketing Electronic Arts

Anna Isaacson

Director of Community Affairs, National Football League

PAST PARTICIPANTS

Lisa Baird

Chief Marketing Officer of the United States Olympic Committee

Lisa Baird was named chief marketing officer of the United States Olympic Committee on Jan. 20, 2009. As the USOC’s CMO, Baird directs the sales and marketing division and oversees the development of innovative corporate sponsorship and licensing programs. Since joining the USOC, she has signed a number of sponsors, including first-time partners BMW Group in North America, BP, Dow Chemical and Procter & Gamble, and launched an e-commerce site and several new marketing platforms that have successfully raised the awareness and profile of Team USA. In 2010, she led the redesign of the USOC brand.

From 2005-07, Baird served as senior vice president of marketing and consumer products for the National Football League (NFL), where she directed the league’s consumer products, direct marketing, e-commerce, entertainment marketing and advertising programs. At the NFL, she oversaw a portfolio of more than 150 licensees that delivered $3 billion in retail sales. Baird also directed the launch of NFL Play60, a program to fight childhood obesity; developed the League’s first consumer generated ads for the 2006 Super Bowl; and launched a number of digital programs including the NFL’s Hispanic website, a revamped e-commerce site (NFLShop.com) – now a top 25 overall e-commerce site – and NFLRUSH.com, now the leading kids sport site.

From 1999-2005, Baird worked at IBM, first as vice president of advertising and then as senior vice president of worldwide marketing communications. She led IBM’s global marketing initiatives, including the development and execution of advertising, sports marketing, direct marketing, digital marketing and media campaigns in more than 70 countries. Additionally, she was responsible for the IBM e-business campaign, which won the 2006 Grand Effie award as well as numerous advertising, direct marketing and web awards.

From 1996-99, Baird held a series of marketing positions at General Motors, including chief creative officer of e-gm. Prior to that, she worked in positions with leading consumer products companies, including Bristol Meyers Squibb, Johnson & Johnson and Procter & Gamble.

Named one of the top business-to-business marketers in 2004, Baird also serves on the Penn State Center for Sports Business and Research Advisory board. She received her bachelor’s degree and MBA from Penn State University and currently resides in Connecticut with her husband, Bob, and their three children.

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Meet Fellow Innovators & Influencers