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Jeff Kearney is the head of Gatorade Sports Marketing. In this role, he manages a team that oversees the brand’s global sports marketing portfolio, including all league, team and athlete partnerships and negotiations. Further responsibilities include Gatorade athlete service, GSSI and influencer marketing platforms.
A 10-year veteran of Gatorade, Kearney has worked across many facets of the Gatorade Marketing organization and most recently served as senior director, Athlete Services. From managing partnerships with key sports influencers to overseeing the brand’s youth sports platforms, Kearney has driven many of the brand’s key equity and partnership platforms. After leading brand marketing efforts for the introduction of G Series in 2009, Kearney returned to the Sports Marketing team in early 2012 as its global director. In his Global role, Kearney worked across many of Gatorade’s key international markets, leading integration across all sports and sports assets for the brand.
Prior to joining Gatorade, Kearney began his career in sports as an intern at the Big Ten Conference. He later became assistant director of communications at Conference USA and previously held various posts at sports and event marketing agencies.