Sr. Director Global Brand Communications – Training BU
Inga Stenta is Senior Director of Brand Communications for Reebok’s Training Business Unit, taking on the role in July of 2015. She is responsible for successfully leading and developing the Global creative communication strategy and content marketing platform for the Training BU. Inga provides the overall business leadership and strategy on global marketing campaigns for Functional Training (CrossFit) categories, Combat (UFC), and Studio (Les Mills).
Prior to assuming this position, Inga led Reebok’s Global Experiential Marketing team from 2011-2013, managing cross category social media, public relations, and events. In this role, Inga led captivating experiences for media and consumers through her work on some of Reebok’s largest product launches and the brand’s Be More Human campaign. Inga also championed the brand’s women’s strategy and communications, which she continues to manage in her current role.
Before her time at Reebok, Inga spent several years in the advertising world through positions at major firms across the nation. Beginning her career at Grey Advertising in New York, Inga took her learnings to Jager Di Paola Kemp Design, where she managed accounts for Burton Snowboards, Merrell Footwear, and Segway. In 2004, she took a position at DRAFTFCB, where she managed product launches, pipeline ideation, research, positioning, and integrated marketing support for major consumer packaged goods brands. Inga’s career soon led her to Boston, where she became Director of Advertising & Video at John Hancock Financial Services, leading strategic development, creative execution, media planning, and evaluation.
Inga received her undergraduate degree from Dartmouth College in 1996, where she was a member of the Alpine ski team. While she is away from the office, Inga can be found spending time with her husband and daughters, at the CrossFit box, snowboarding, skiing, and running. In fact, she is a three time Boston Marathon finisher-- running in 2011, 2014, and 2015. She hopes that her passion for her family, career and fitness inspires others to live a healthy, balanced life.