Group Account Director, Sponsorship & Experiential Marketing, Saatchi & Saatchi
Joan has built a 20 year career in the strategy planning and execution of Event Sponsorships and Experiential Marketing programs. She has worked to evolve Event Marketing in to a more multi-dimensional experience that includes the latest social, digital and media integration, reflecting the changing technology trends.
Currently she is the Group Director of the Brand Integration team at Saatchi LA working on the Toyota account. In her role, she guides strategies that focus on lifestyle passion points and interests that reflect the dynamic lives consumers now live. Her team develops and oversees national Toyota sponsorships in sports, music and other lifestyle interests that support the 23 Toyota vehicle models. Programs include a variety of music festivals such as Lollapalooza and Stagecoach, sports relationships such as Supercross, Bass Fishing, Triathlons and the Dew Tour as well as athlete sponsorships and strategic partnerships including Oprah's 8-city tour, The Life You Want Tour. Last year her team managed over 300 events across 1,000 event days.
In addition, Joan has participated as a mentor in the U.S. Departement of State / espnW Sports Mentoring program on behalf of Saatchi for the past three years.