Tracie Hitz was named Director of Business Operations at the NCAA in October 2013 where she joined the staff in its mission to grow the game of Women’s Basketball. In her first year, she oversaw the Women’s Final Four sales efforts that led to a soldout arena in a first-time host city, and the following year she led the charge to record the largest attendance at a Women’s Final Four since 2010.
Hitz came to the national office after working as the Chief Marketing Officer at Old Hat Creative for 3.5 years where she doubled its annual revenue each year. When she joined Old Hat in 2010, she left her post as associate athletic director after almost 13 years in the Sales and Marketing Department at Northwestern University where she was part of the team that set records for season tickets and single-game attendance in every admission-charging sport, as well as won nine national marketing awards in seven years.
She is a frequent presenter at conventions around the world covering marketing, sales, female initiatives and professional development. She started a professional development blog in 2012 to supplement her career coaching, managed The Migala Report sports business journal from 2010-2014 and created the WBBMarketing blog in 2013 after joining the NCAA.
She also developed an Online Library in 2011 to provide college marketing administrators an online platform to share best practices. She has been an active member of the National Association of Collegiate Marketing Administrators (NACMA) since 2000, including being named to the Board of Directors in 2008 and the Board advisor from 2010-2013.
She was a teaching assistant, guest lecturer and thesis advisor for the Northwestern University Masterʼs of Sports Administration program, as well as worked gamedays for the Chicago Bears and the Chicago Fire during her tenure at Northwestern. She received her bachelorʼs degree in Communication (Journalism) from Truman State University in Kirksville, Missouri in 1997 and her masterʼs degree in Integrated Marketing Communications from Northwestern University in 2003.