Isabela Iantosca is senior director of International marketing. A 16-year veteran of ESPN, Iantosca is responsible for the promotion and growth of ESPN International’s digital business. She leads the strategy and execution of digital marketing initiatives to support key programming events across the different regions. In addition, she develops sponsorship concepts for potential advertising clients on ESPN International platforms.
Since joining ESPN, Iantosca’s role has evolved based on the changing business environment. Among her first responsibilities were to expand the affiliate distribution for ESPN outside the US, manage and execute trade events and develop consumer promotions for the cable operators in Latin America. She led the marketing efforts for a wide array of sports properties and programming initiatives.
In addition to her marketing role at ESPN, Iantosca was the leader and played a pivotal role in the launch of ESPN Women, the largest employee resource group within the company that supports women in their professional and personal development. She served as president for two years and continues to actively support the group’s initiatives and business objectives. Isabela also serves as an advisor at ESPN’s Young Professionals Resource Group.
Prior to ESPN, Iantosca worked at Nickelodeon/MTV Latin America supporting the channels publicity efforts and managing consumer events to increase brand awareness of the channels. Her first job out of college was as a marketing and events coordinator with IMG/International Management Group based in Los Angeles, California.
Iantosca holds a bachelor’s degree in marketing from Pepperdine University where she played the number one position in singles and doubles for the NCAA Division 1 tennis team. She earned All-American status for two years and the student-athlete award in 1997.
As a professional tennis player, Iantosca has represented Mexico, her native country in several events including Federation Cup, Centro-American Games and Pan-American Games. She was also nominated Mexico’s National Tennis Coach for the Pan-American Games 2015 in Toronto. Isabela continues to play tennis and in 2016 she won the silver and bronze medals at the National Grass Court Championship in Forest Hills for the Women’s 40’s division.
Isabela is actively involved at the New York Junior Tennis League and with the New York City Parks Foundation to develop the character of children through sports and tennis.