Jessica Lichtenberg
BDA Sports Management
Jesse joined BDA Sports Management, a full-service basketball representation and management agency, in February 2015 where she oversees the Marketing Division.

Jesse is responsible for sports and entertainment marketing, the development and execution of athlete marketing and branding strategies, contract negotiation, acquisition and development of sponsorships, endorsements, marketing partnership platforms and engagement opportunities for professional basketball players, as well as the representation and management of Olympic athletes.

Jesse works closely with athletes, entertainment properties, brands, partner agencies, the NBA, its member teams, United States Olympic Committee (USOC), and sport governing bodies, and oversees the integration of sponsorship activation programs and execution.

Prior to joining BDA, Jesse spent over seven years specializing in the representation and management of Olympic athletes and Olympic marketing, working with some of the top household names and worldwide campaigns.

Jesse holds a Bachelor of Science Degree from Syracuse University and a Master’s Degree from Columbia University in Sports Management. A native of Long Island, NY, Jesse resides in New York City.