Chris LaPlaca was named ESPN, Inc.’s senior vice president, corporate communications in June 2008. He is responsible for the Company’s worldwide internal, public and media relations strategies, including oversight of consumer, corporate and employee communications for ESPN’s 50 business units. He also oversees the company’s day-to-day working relationship with The Walt Disney Company’s corporate communications group, and his team collaborates with a variety of ESPN departments in working closely with Disney's investor relations group.
LaPlaca, a 36-year veteran of ESPN, received a bachelor of arts degree in journalism/mass communication from St. Bonaventure University in 1979, and remains active in support of the University’s Russell J. Jandoli School of Communication.
ESPN’s Communications team has earned many accolades over the years, including PR Week’s “Team of the Year” for large corporations in 2005, and CableFAX PR Team of the Year in 2012. In 2014, LaPlaca received the Corporate PR Professional of the Year Award from PR News; he praised the contributions of his entire team when accepting. In 2015, he was inducted into PR News Hall of Fame.
LaPlaca was honored by his alma mater in 1995 with the Jandoli School’s Alumnus of the Year Award, given to a graduate who exemplifies the highest professional standards and for service to the journalism program at St. Bonaventure. In April 2003, LaPlaca became the seventh alum in the program’s 54-year history to be inducted onto the J/MC school’s “wall of fame,” which includes five Pulitzer Prize winners.