Tina Thornton – who joined ESPN directly out of college in 1993 – was named senior vice president, production and multimedia sponsorship integration and management operations in May, 2015. In her role, Thornton oversees ESPN’s Multimedia Sponsorship Integration (MSI) unit. Launched in 2014, her team works with ESPN sales to maximize multimedia revenue by integrating sponsorships across shows, products and projects, with an added focus on digital opportunities. She also leads the management operations group, including production management, production scheduling and the business/personnel operations team.
From 2001 to 2014, Thornton led the production of our NCAA Championships coverage, overseeing 24 events including wrestling, lacrosse and the Women’s College World Series. In her new role, she continues production oversight of regular season women’s basketball and the NCAA Women’s Tournament.
Thornton joined ESPN as a production assistant in 1993, directly out of college. From 1994-1998, she worked as an associate producer on a variety of events, including ESPN’s Sunday Night Football, Big Ten college football, college basketball, the NFL Draft and several X Games and Winter X Games. Thornton served as coordinating producer from 1998-2006 for a variety of ESPN Outdoors programming, including the Bassmaster Tour, the Bassmaster Classic and the ESPN Great Outdoor Games.
A Cincinnati native, Thornton graduated from Wake Forest University with a bachelor of arts degree in communications in 1993. In 1999, she completed the Simmons College Program for Developing Managers. From 2002-05, Thornton served a three-year term on the Wake Forest Alumni Council, representing nearly 40,000 alumni worldwide.
In June 1998, Thornton was named one of “20 Under 30,” a list of successful, young women, byWorking Woman Magazine. She was also accepted into Women in Cable & Telecommunications (WICT) Betsy Magness Leadership Institute for 2005-06 (Class XII). A yearly participant in ESPN’s formal mentoring program, Thornton has served as a mentor since 2002 and was a member of the 2007 Mentoring Advisory Team.
Tina spends her spare time in the Spring coaching 2 youth lacrosse teams. One of those teams includes her 10-year old daughter who in addition to lacrosse, plays soccer, basketball and is an avid skier.