Carrie Kabat is a Public Relations Manager for New Balance, supporting the brand's NBWomen division targeting young, active women. Carrie works closely with agencies, strategic partners, fitness ambassadors, and professional female athletes to cultivate relationships with this important consumer target and provide third-party endorsements of New Balance's apparel and footwear as well as the brand's deep understanding of the needs and desires of active women.
In addition, Carrie supports New Balance's fast-growing baseball and tennis divisions, where she leverages athlete relationships and innovative product introductions to position New Balance as a top global athletic brand.
Prior to joining New Balance, Carrie held both in-house and agency public relations and marketing roles for leading fashion and and apparel brands. A graduate of Syracuse University's S.I. Newhouse School of Public Communications, Carrie is a lifelong dancer, soccer player, and general fitness fanatic.