Melinda Hutcheon
Public Relations, ASICS
Extensive public relations experience with leading high tech and consumer brands. Currently I am fortunate to lead the public relations efforts for ASICS America. In this role, I conceive, develop and execute PR campaigns that are innovative, exciting and stand out in a cluttered, competitive media landscape. Additionally, proactively identify brand building opportunities for athletes, executives, products and key initiatives positioning the ASICS brand as the most important sports performance brand.