An industry veteran with more than 30 years’ experience in the sports industry, Scott Carmichael started Prodigy Sports, an executive search, marketing and consulting firm in 2008. In his entrepreneurial role, Carmichael works with leading sports organizations to deliver strategic solutions to their business needs and talent acquisition.
Prior to founding Prodigy Sports in 2008, Carmichael served as Executive Vice President with ANC Sports Enterprises from 2004-2007. At ANC, Carmichael, was responsible for marketing, consulting and generating new business streams while diversifying ANC’s brand. In his tenure at ANC, he secured a long-term consulting relationship with the Arena Football League. Carmichael also served as head of the National Hockey League’s Club Marketing department from 1995-2004. In this role, Carmichael successfully provided consulting services to the NHL’s Member Clubs in the areas of ticket sales and operations, corporate sales and marketing and promotions. Carmichael, a key player in the development and roll out of NHL brand initiatives, managed the marketing relationships between the League, its Clubs and national partners, such as Anheuser-Busch, Coca-Cola, MasterCard, Dodge, MBNA, ABC, ESPN and FOX.
Prior to joining the NHL, Carmichael was a senior executive with the Los Angeles Kings, where as Vice President, he directed and managed the areas of broadcasting, communications, operations, marketing and public relations. He transitioned and developed a stand-alone Kings-only sponsorship sales staff and played a lead strategic role in the negotiation of Kings’ television and radio rights packages.
Carmichael’s previous employments include organizations such as the Los Angeles Memorial Coliseum and Sports Arena, Los Angeles Clippers, the Los Angeles Olympic Organizing Committee and the Los Angeles Kings.
Carmichael, a native of Los Angeles, California, graduated from Loyola Marymount University with a degree in Communication Arts. He and his wife, Gail, have four children and now reside in New Jersey.