SENIOR VP, GLOBAL MARKETING SOLUTIONS
ESPN CUSTOMER MARKETING AND SALES
Sean is a 25+ year marketing veteran having worked in positions of increasing responsibility on the agency side until joining ESPN in May, 2000.
Prior to joining ESPN, Sean worked at Tracy Locke. His last position there was as Executive Concept Director of an innovative think tank called the Department of Ideas. Before that he was the head of client services on the Pepsi business where he was responsible for the strategic and creative development of major national promotions such as Pepsi’s tie-in with Star Wars: Episode One and The Pepsi Challenge.
During his tenure at ESPN Customer Marketing and Sales, Sean has had a track record of success and increasing responsibility. In 2004, Sean was appointed to the Senior Management team leading the reorganization of the Customer Marketing and Sales division as it assumed the multi-media responsibility of managing the digital and print sales groups as well as television. As a result, Sean was named Senior Vice President, Marketing Solutions and in 2006 assumed responsibility for the entire multi-media marketing department of this division which is comprised of five groups:
Digital/Magazine/Television Sales Marketing – develops sponsorship and advertiser integration opportunities within each respective media platform – television, digital, print, and mobile – including social media programs as well.
Creative Works – functions as an in-house promotion/advertising agency by developing unique marketing programs for advertisers which can range from co-branded advertising to consumer promotions such as sweepstakes and contests.
Sport Management – develops fully integrated sponsorship opportunities across all sports and media platforms while also managing our relationships with various league partners like the NBA, NFL and NASCAR
Event Marketing – creates and executes various grass roots events for sponsors that can range from a tailgate festival at the BCS National Championship game to a launch party at the Super Bowl for ESPN The Magazine’s NEXT issue
Sales Communications – the voice of the organization that develops all trade advertising, direct mail, client presentations and ESPN’s annual Upfront Event at the Nokia Theater in New York
Sean is an avid sports fan and a graduate of LaSalle University. He resides in Bucks County, PA with his wife and three children