Deidra Maddock, Vice President, Sports Marketing, has been with ESPN for eight years. In her current role, Deidra oversees the team responsible for development of all marketing elements for both brands and fans across multiple professional sports leagues and ESPN owned events.
As such, she and her team are responsible for developing and maintaining strong working relationships with each of the various sport leagues as well as the internal Programming, Legal, Consumer and Content groups assigned to each sport.
Before transitioning into the Sports Marketing team, Deidra was a TV Account Executive for 10 years, 3.5 of which were at ESPN.
A 19 year media veteran, Deidra also worked at Comcast, Hotelevision (now Hotel Networks), Discovery Channel and Ogilvy & Mather (now part of MindShare).
Deidra lives on Long Island with her husband, 7 year old daughter and 1 year old twin girls. She grew up in Erie, PA, graduated from Syracuse University and attended law school at Case Western in Cleveland for 1 year before moving to NYC.