Patricia Betron serves as senior vice president, multimedia sales, ESPN Customer Marketing and Sales. In this role she oversees multimedia sales teams in Detroit, Chicago and New York and leads ESPN CMS’s Sales Communications team, providing strategic direction and liaisons with ESPN Research & Analytics, developing external positioning to clients.
Previously Betron managed and developed new and incremental business, selling multimedia programs across all ESPN-branded entities including sports contenton ABC Inc. She first joined ESPN’s Customer Marketing and Sales team as director in May of 1999. She was promoted to senior vice president in February of 2005.
Prior to ESPN, Betron worked at ABC Inc. for 10 years starting as a senior marketing analyst/ presentation writer for National Television Sales (1989 – 1991); an account executive for WLS-TV, a Chicago-based ABC station (1991-1995); a national marketing executive, in which she developed the first regional sales office (1995); and director of the Midwest office in new media sales, group station sales (1996-1999).
Betron received a dual bachelor of science degree in television, radio, film management & marketing management and graduated Summa Cum Laude from Syracuse University.