President of Ketchum Sports & Entertainment, Ketchum
Ann Wool is a partner at Ketchum and president of Ketchum Sports & Entertainment (KSE). Recently, she became part of Ketchum’s global leadership council with 19 other members worldwide to drive business performance and set the global strategic course for the agency – this council replaces and expands the Executive Committee. For KSE, Ann counsels clients around the world on high-profile campaigns that build and protect brand reputation through sport and entertainment. A veteran of 13 Olympic Games and countless award-winning campaigns, she has been integral to some of the most influential moments in sports and entertainment marketing such as Procter & Gamble’s “Thank You, Mom” Olympic Games campaign, Samsung’s documentary “A Fighting Chance,” created in partnership with Academy Award winning director Morgan Neville for the company’s Rio 2016 program, the Dorito’s decade-long “Crash the Super Bowl” program, Wendy’s award-winning social media music campaigns for their pretzel bacon cheeseburger, Budweiser’s 2014 FIFA World Cup sponsorship, and many more. IBM, VISA, Lenovo and Liberty Mutual have looked to her for counsel on their Olympic programs.
KSE comprises a group of innovators who are constantly adapting, hatching new products and services, and bringing new skilled specialists to the team. Recent additions to the KSE tool kit are: Ketchum Sounds which focuses on music marketing; Behind the Scenes which develops and distributes feature documentaries and branded videos; Screen Grabbers which engages the new crop of YouTube stars and creators; and Ketchum Game Plan which assists clients prepare for and manage issues & crises in today’s highly volatile sports world. Wool has grown the team into a three continent operation with experts from around the world collaborating through a series of regional hubs. She is often quoted in sports business media and was recognized by Sports Business Journal in 2012 as a Game Changer in sports and by PR Week’s as part of the Champions of PR in 2016.