VP, Sales Communications
Cindy Freed is vice president, Sales Communications for ESPN’s Customer Marketing and Sales group. In this role, Freed oversees the Sales Communications team. She develops key messages for the sales team as well as help develop cross-platform, creative ideas that build the businesses of ESPN’s clients.
Prior to joining ESPN, Freed was a leader in the ad sales marketing group at Yahoo!, where she led the development of innovative, customer-centric marketing solutions while also functioning as the business owner of content verticals such as Finance, Entertainment and Sports. Before Yahoo!, Freed was a VP, Business Marketing at USA Today. She worked at BBDO earlier in her career, where she was a Media Planning Supervisor.
Freed is a graduate of Wake Forest. She works and resides in New York City.