Sharon Byers was been appointed as chief development officer of the American Cancer Society, effective November 9, 2015. In this capacity, Sharon will oversee all of our income properties, including Relay For Life and Making Strides Against Breast Cancer, major gifts, distinguished partners, and other revenue-generating functions such as sports, entertainment and corporate partnerships.
Sharon’s previous position was at The Coca-Cola Company, where she most recently served as senior vice president of sports, entertainment, and community marketing partnerships for North America. In this role, her team managed more than 500 strategic partnerships, including premier properties such as the Olympics, the NCAA, NBA, NASCAR, and relationships with LeBron James, Jennifer Aniston, Taylor Swift, and American Idol. Sharon’s achievements at Coca-Cola included developing integrated marketing and business approaches that resulted in increased revenue and brand share, management of consumer analytics, opportunity evaluation, deal negotiations, and sales and marketing execution. During her 28-year career with Coke, Sharon also held roles in integrated marketing, strategic planning, and corporate deal negotiation. She has a degree in finance from Auburn University and is a certified public accountant.
Sharon has been recognized as one of the 50 Most Important People in Sports; number one of the Most Influential Women in Sports by Sports Illustrated; Marketer of the Year by Cynopsis Sports Media in both 2014 and 2015; Woman of the Year by the Women in Sports and Events Organization; and as one of the 50 Most Powerful People in Sports and Sports Industry Game Changers by Sports Business Journal. Sharon also serves on the boards of Special Olympics of Atlanta, the Atlanta Opera, and the Atlanta Zoo.