Gabrielle Dow, possessor of 21 years of diverse experience across professional sports, entertainment and venues, is in her second year as the Packers’ vice president of marketing and fan engagement.
Dow, who was named to the position on May 12, 2014, oversees the Packers’ retail operations, digital, marketing, brand engagement and gameday entertainment.
In her first year with the Packers, Dow and her team have enhanced the gameday experience with a variety of new elements in Lambeau Field, including the use of pyrotechnics and a revamped music selection, along with “Get Loud Lambeau,” a fan engagement campaign that encourages game attendees to support and energize the players and coaches.
“Gabrielle has been a great addition to the Packers,” Packers President/CEO Mark Murphy said. “Her experience and new initiatives have been excellent for the organization and our fans. She’s had an immediate impact in revenue areas, including the Packers Pro Shop. We look forward to her continued work in enhancing the connection with our fans and in their experience following and supporting the team.”
Dow joined the Packers from the Baltimore Ravens, where she had served as vice president of marketing for eight years, a position in which she oversaw the team’s marketing, promotions, sponsor activations, brand management, game entertainment and fan-affinity efforts. With the Ravens, Dow in 2007 created “Purple,” a first-ever female fan club that has grown to 25,000 members and remains the only club of its kind in pro sports. Also in 2007, Dow launched the Ravens’ “Purple Friday” campaign, an effort in which fans were encouraged to wear purple to school, work and in the community on Fridays before both home and away games. To encourage fans to support the team, her team would travel throughout Baltimore with a day-long caravan of cheerleaders, mascots, a band, and Ravens alumni to “paint the town purple.” “Purple Friday” is now a Baltimore tradition that kids and fans of all ages participate in every Friday during football season.
Dow’s other professional sports experience includes two years (2003-05) with the NHL’s Florida Panthers, where she directed the marketing of hockey, concerts and family entertainment, and four years (1999-2002) with AEG, marketing the NBA’s Los Angeles Lakers, as well as the Staples Center, Kodak Theatre and The Forum.
The 44-year-old Dow was honored as one of Maryland’s Top 100 Women by the Maryland Daily Record in recognition of her professional accomplishments, community leadership and commitment to mentoring. Additionally, in March 2014 she received an Executive Management Award by SmartCEO, an award that honors executives who have gone above and beyond to support and lead their organizations.
Born Oct. 18, 1971, in San Francisco, Dow earned her bachelor’s, MBA and law degrees from the University of Oregon. She and her husband, Jeff, a Port Washington, Wis., native, have maintained strong ties to Wisconsin, as Jeff’s parents live in Port Washington and his extended family runs a dairy farm in Lomira, Wis. The couple has a daughter, Danielle, 10, and a son, Jackson, 7.